The 2016 CFA India conference was based on the theme ‘Strategies for an Emerging Environment’.For a finance flagship conference of this stature CCS was tasked with creating a 'unique' identity for the given theme. We used the seven coloured bars to create a visual identity that relates to the concept of ‘a growing sapling’, as a sapling symbolizes potential, growth and emergence, provided it is well-nurtured through the right strategies. We covered design strategies for various collateral customised for the event, across both print and digital media.
The 2016 CFA India conference was based on the theme ‘Strategies for an Emerging Environment’.For a finance flagship conference of this stature CCS was tasked with creating a 'unique' identity for the given theme. We used the seven coloured bars to create a visual identity that relates to the concept of ‘a growing sapling’, as a sapling symbolizes potential, growth and emergence, provided it is well-nurtured through the right strategies. We covered design strategies for various collateral customised for the event, across both print and digital media.