JM Financial is a leading, listed financial services firm in India. CCS was appointed to refresh their corporate outlook with a modern exterior, backed by design research and an evolving ideation process. Encompassing the firm’s identity and service philosophy, CCS came up with creative brand elements like the game of Tangram, with the firm's’ values representing the dynamic nature and quick thinking required to master the game– spilling into brochures, In Graphics and creative promotional campaigns.
JM Financial is a leading, listed financial services firm in India. CCS was appointed to refresh their corporate outlook with a modern exterior, backed by design research and an evolving ideation process. Encompassing the firm’s identity and service philosophy, CCS came up with creative brand elements like the game of Tangram, with the firm's’ values representing the dynamic nature and quick thinking required to master the game– spilling into brochures, In Graphics and creative promotional campaigns.